Loved by our customers. Respected by our Franchise Owners. Recognized by industry leaders.

Charles Watson was named CEO in December 2018. In this role, he is responsible for the brand’s strategic vision and overall franchise performance. He was previously the Tropical Smoothie Cafe Chief Development Officer since 2016 after serving as VP of Franchise Development since 2010. In these roles, Charles was responsible for all development of the Tropical Smoothie Cafe brand. A veteran hospitality professional, Charles has worked for several hospitality-related companies, including Wyndham Hotels & Resorts, Intercontinental Hotels Group, US Franchise Systems, Inc., and Hospitality Real Estate Counselors. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia.

PAUL MARSDEN

CHIEF FINANCIAL OFFICER

Paul Marsden oversees development and execution of financial strategies to support the company’s business plans. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brand’s financial and accounting departments.

CHERYL FLETCHER

SENIOR VICE PRESIDENT OF FRANCHISE DEVELOPMENT

Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. In her role as Senior Vice President of Franchise Development, Cheryl drives the brand’s franchise development sales, real estate and design and construction. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance.

Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice.

MICHAEL LAPID

CHIEF INFORMATION AND DIGITAL OFFICER

Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Previously with Papa John’s International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. At the start of his career, Michael’s ambitious spirit led him to develop a point of sale system, Hot Sauce.

Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. In this role, Mark leads brand, marketing, product, and digital innovations – core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafe’s success. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brand’s digital transformation and leadership position in service-based franchising. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Mark serves on the board of the Institute of Certified Franchise Executives.

Richard Key serves as the Senior Vice President of Operations & Training, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moe’s Southwest Grill. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphy’s International where he was responsible for field operations and marketing.