What began as a single location on a beach in Destin, Florida, has grown to be a lifestyle brand for people looking for better-for-you alternatives to fast food. Every day, we serve up great-tasting, nutritious food and smoothies at more than 850 locations in the U.S., with more in development. Here are some highlights of our history and incredible growth.
We open in Destin, FL, serving real-fruit smoothies.
Our first franchise opens in Tallahassee, FL.
We expand our menu with healthier food options for all day parts and we rebrand to become Tropical Smoothie Cafe®.
We update the environment of our Cafes to reflect a tropical vacation.
We open our 200th Cafe in Virginia Beach, VA.
We celebrate our 10-year anniversary and start our own holiday – National Flip Flop Day!
We open our 300th Cafe in Fort Myers, FL.
We launch our new store prototype and new logo, and we open our 400th location in Toledo, OH.
We open our 500th location in Westland, MI.
We open our 600th location in Joplin, MO.
We open our 700th location in Hurst, TX.
We open our 800th location in Arlington Heights, IL.
Today, guests continue to fall in love with the Tropical Smoothie Cafe experience as we expand throughout the U.S.
Join us in becoming the most beloved restaurant franchise.
Our core values define and differentiate us.
People Drive Us
Innovative Describes Us
Grit Differentiates Us
Fun Defines Us
Meet our seasoned franchise experts.
Experience our all-in philosophy, delivered by our leadership team and backed by the strength of BIP Capital.