Growth & Accolades

Tropical Smoothie Cafe® Achieves Significant Milestones and Propels Growth Across Target Markets in 2018

By February 5, 2019 February 18th, 2020 No Comments

Tropical Smoothie Cafe, the leading national fast-casual cafe concept known for both its better-for-you smoothies and food with a tropical twist, has cause to celebrate the notable milestones and achievements accomplished in 2018. Over the previous 12 months, we have opened 110 cafes and signed 191 franchise agreements, which included approximately 60 percent of those agreements coming from existing franchisees. This growth is fueling expansion in markets across the country, including Texas, Indiana and Georgia. With same-store sales of 6.5 percent and recognition amongst top industry awards such as QSR Magazine’s Best Franchise Deals, Entrepreneur’s Franchise 500 and Franchise Time’s Top 200, Tropical Smoothie Cafe reported its seventh consecutive year of positive same-store sales growth in 2018.

“Tropical Smoothie Cafe continues to outpace our industry as we hit record milestones year after year,” said Charles Watson, CEO of Tropical Smoothie Cafe. “These accomplishments are attributed to hitting the mark on strategies focused around product innovation and guest experience, as well as the dedication and passion of our franchisees to deliver better-for-you food and smoothies to the communities we serve. This success is providing Tropical Smoothie Cafe the opportunity to double our system size in the next five years and we look forward to a bright future for the brand.”

Tropical Smoothie Cafe announced a major milestone in 2018 with the opening of its 700th cafe located in Hurst, Texas, and further accelerated its growth with the signing of franchise agreements in various markets, including eight new Cafes in the pipeline for the Indianapolis, Indiana market and six new Cafes in the Columbus, Ohio market over the next few years.

We also celebrated 11 years of partnership with Camp Sunshine. In 2018 alone, Tropical Smoothie Cafe’s fundraising efforts totaled $1.01 million and benefitted more than 400 families by giving them the opportunity to visit Camp Sunshine in the future. 2018 efforts contributed to an 11-year cumulative donation of $6.3 million for the charity.

“The continued success in 2018 significantly strengthened our new cafe opening pipeline which allows us to target another record year with 130 new cafe openings planned for 2019,” said Cheryl Fletcher, SVP franchise development of Tropical Smoothie Cafe, LLC. “As we set our sights on 2019, we are dedicated to continuing the momentum and growing with like-minded entrepreneurs. We are also committed to making a positive impact in the communities we serve nationwide by providing better-for-you food choices and promoting a healthier lifestyle.”

Tropical Smoothie Cafe is looking to add qualified franchisees to its growing brand and currently has franchise opportunities in markets throughout the U.S, including Orlando, Tampa, Charlotte, Nashville, Philadelphia, Houston, Dallas, St. Louis, Kansas City, among others. Interested candidates should have business experience, along with $125,000 in liquid assets and a minimum net worth of $350,000. Candidates that meet these preliminary qualifications will need to make an initial investment ranging between $222,095 and $569,335. The better-for-you food franchise currently boasts an average unit volume (AUV) of more than $681,000 – the highest in the company’s 21-year-history – with the top 50 percent reporting an AUV of more than $873,000.

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