Take advantage of Our Industry Leading Fund Score of 920. Learn More
Drink it in. Our numbers are as craveable as our smoothies and food.
$1,009,803
Systemwide Average Net Revenues*
Multiple
Dayparts
Breakfast, lunch, dinner, snack, impromptu escape
Multiple Revenue
Streams
Capitalizing on convenience with dine-in, drive-thru, catering, delivery, online and mobile ordering
Talk with our Franchise Owners, Culinary Team and Support Team, and you’ll see that we’re built on a collaborative culture of trust, respect and transparency. We’re passion-powered.
2023 Franchise 500 ranked #11 overall, #1 in Smoothie/Juice category
Ranked for 10 consecutive years
2023 Franchise Times Fast & Serious ranked #21
Ranked for 10 consecutive years
Franchise Business Review Top 50 Multi-Unit Franchises
Article Source: Franchising Magazine USA As a dedicated mom, entrepreneur and veteran, Felicia Banks is an expert at navigating many roles. After serving 27 years in in the army as…
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Fast-Casual Cafe Concept Achieves 11th Consecutive Year of Positive Same-Store-Sales Growth, Fueled by Franchise Growth, Digital Enhancements and Giveback Efforts ATLANTA – Tropical Smoothie Cafe is rounding out yet another…
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Article Source: BizWomen The Business Journals The lessons of the pandemic ring true even as business gets back to normal. Cheryl Fletcher’s team at Tropical Smoothie Cafe is charged with…
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Article Source: San Antonio Magazine Inspired by Bryce Wisdom, Peggy and Steve Johns and their Tropical Smoothie Cafe are on a mission to make life better for youth battling cancer…
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Article Source: PR Newswire Existing Multi-Unit Franchisee Expands Brand Footprint with Innovative New Restaurant Design in Oklahoma City Tropical Smoothie Cafe, a leading fast casual restaurant brand, announced today the opening of…
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© 2023 Tropical Smoothie Cafe LLC.
Von Kutzleben most recently served as vice president of brand strategy, advertising and menu at Arby’s. Prior to that, she spent 22 years at BBDO Worldwide, where she was executive vice president and senior director for the global advertising powerhouse, leading campaign strategy and execution for many large national brands.
Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise system’s sustainable growth, the success of its franchisees, and the execution of the brand’s Inspire Better mission.
Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles’ aggressive goal to hit 1,500 locations by the end of 2024.
A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program.
Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia.
Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moe’s Southwest Grill. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphy’s International where he was responsible for field operations and marketing.
Cheryl Fletcher joined Tropical Smoothie Cafe in July of 2017. In her role as Chief Development Officer, Cheryl drives the brand’s franchise development sales, real estate and design and construction. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance.
Paul Marsden oversees development and execution of financial strategies to support the company’s business plans. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brand’s financial and accounting departments.
Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice.
Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Previously with Papa John’s International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. At the start of his career, Michael’s ambitious spirit led him to develop a point of sale system, Hot Sauce.
Mark Montini joined Tropical Smoothie Cafe as Chief Marketing Officer in October 2019. In this role, Mark leads brand, marketing, product, and digital innovations – core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafe’s success. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brand’s digital transformation and leadership position in service-based franchising. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Mark serves on the board of the Institute of Certified Franchise Executives.
