An Authentic, Relevant Concept (Video Transcript)

If I were talking to someone that was looking at investing in Tropical Smoothie Cafe, I think my advice to you would be that really get involved early on in looking at lots of concepts so that you can weigh the pros and cons. And I think you will see that this one will stand even taller as a result of that analysis. That this concept has such relevancy and such authenticity and such growth potential for the future, unlike any others that we’ve seen as we’ve studied the industry. That really look at it long and hard, talk to lots of owners, and understand the business. Get in behind the counter and really talk to team members and guest, and you’ll see that not only is it relevant and authentic, but it is an easy operation, and that has the potential for multi-unit growth.

-Debbie Pike, Multi-Unit Franchise Owner