The brand value I relate to the most at Tropical Smoothie Cafe is our relationships rule. We’ve really tried to put some time into building up our employees just so they understand how they fit into our organization. If they understand that there’s a way for them to grow their career within our group, they feel better about being with us. In addition, that translates into providing better customer service for our customers.
-Howard Raphael, Multi-Unit Franchise Owner