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Published on: February 11, 2021

February 10th, 2021 | Fast Casual

– Fast-Casual Concept’s Franchise Development Leader Named Chief Development Officer in Recognition of Fletcher’s Immense Contributions to Brand’s Exponential Growth –

Tropical Smoothie Cafe has promoted Cheryl Fletcher, who has served as its vice president of Franchise Development strategy for four years, to chief development officer, a news release said.

Cheryl Fletcher

“Cheryl is hands down the best pipeline expert in the franchising business,” CEO Charles Watson said in the release. “Our franchise development strategy and growth has thrived under her leadership; especially through the challenges of the past year. She is one of the primary reasons we have 600 new cafes in our opening pipeline and are on track to reach more than 1,000 operating locations in 2021. Cheryl goes the extra mile to get results that drive the business forward, all while leading an accomplished team. I look forward to seeing the new heights our brand will reach with her as our chief development officer.”

Since Fletcher joined Tropical Smoothie, it has sold more than 750 franchise agreements, negotiated more than 500 leases and opened nearly 400 units. Since her promotion to senior vice president of franchise development in 2018, Fletcher has been the driving force behind the Real Estate Management and Real Estate Analytics teams, the Franchise Sales and Recruiting department, as well as the Design and Construction group, Watson said.

Fletcher came to Tropical Smoothie Cafe after a 17-year tenure with Popeyes, where she led the company’s franchise development and strategic planning.

“Cheryl is that rare mentor who leads with both her head and her heart,” Watson said. “She’s mastered the art of knowing when to push while still being kind. Passionate about business imperatives, she builds solid relationships based on deep trust and accountability within our Support Center and among our franchisees. She always puts our franchisees first and operates as if their bottom line is her bottom line. Cheryl is the type of leader and teammate who brings out the best in everyone around her and we’re proud to have her as an integral part of our team.”

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