Tropical Smoothie Cafe, the leading national fast-casual cafe concept known for both its better-for-you smoothies and food with a tropical twist, announces the appointment of Charles Watson as the new Chief Executive Officer. Watson will lead us through our next phase of strategic growth. As CEO, Watson’s goal is to achieve $1 billion in sales and more than 1,500 cafes by 2023.
“Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure the success of our franchisees is at the center of every decision we make,” said Scott Pressly, Chairman of the Board, Tropical Smoothie Cafe. “He has been instrumental in developing the culture of Tropical Smoothie Cafe and earning the trust of our franchisees. We look forward to realizing Charles’ vision for the company.”
Watson has more than 10 years of experience with Tropical Smoothie Cafe and led our franchise development efforts since 2010. He has been the Chief Development Officer since 2015 and directly responsible for selling more than 800 franchises during his tenure.
“I am overjoyed to have the opportunity to lead such an incredible brand that has truly become a part of my DNA over many years,” said Watson. “I am forever grateful to our franchisees, support center team and our Board of Directors for their confidence in me as the leader who can guide Tropical Smoothie Cafe into a new era.”
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